Four Major Features to Include in Your Marketplace App

Online shopping in today’s time is at its highest level. One can interestingly have their own marketplace on the web which can help in increasing the ROI. Amazon, eBay, and Etsy are some of the big names in the online shopping business. The range of customers and the clash flow are two important factors of a business to make it best in the online marketplace. Building an outstanding user experience is another important factor that successful ecommerce companies have adopted for their mobile apps. As about 85% of the consumers depend on mobile apps to execute online transactions, businesses need to realize the potential of delivering exceptional user experience in their marketplace apps.

A plenty of apps find their way to the app store each day. Although, simply deploying an app won’t really help your business to outshine in the global market. There are a number of apps being uploaded to the play store every day. In order to keep ahead of the competition, your app must be loaded with outstanding features and functionality. Including the right set of features would not only draw potential customers but would also help you to stay out from the crowd at the same time. Here, we will discuss some of the most important features you must include in your marketplace app to make it outshine in the market. Have a look:

Key Features Of a Marketplace App

Super brand logo

Logo epitomizes the trust and brand commitment for the online stores. An outstanding and clear logo can also be used by online marketplace brands to define business promises and identity. When created perfectly, it has trust values and reassuring qualities that attract more users.

Precise signup processs( via social media)

Set out an exceptional user experience using Google+, Facebook or other social signups to login into your marketplace app. Your apps’ signup process needs to be transparent and intuitive. Having at least 2-3 options makes the logging process more inviting. Ask only for relevant user information and let them have an easy option to retrieve their name or password.

Customer review  and testimonials

Customers remain interested in knowing what other customers say about the particular product they wish to purchase. Review section is amongst the most important features of a service marketplace all the while. User testimonials play a crucial role in decision-making and have shown proven impact on the sales.

Smooth navigation

No one wishes to see their space cluttered with useless or uninteresting elements. Your marketplace app should be free of any unrequired distractions that might obstruct the journey of a user. For effortless navigation, the content of the app needs to be optimized as per the screen size of mobile devices. There’s no point in filling up too much content on a small device. Make your app design responsive so that it can adjust to any given screen automatically. Encourage seamless navigation by emphasizing on having an uncluttered design. Display the brand products in a precise layout.

Wrapping Up:

These were some of the most crucial features of a marketplace app. If you wish to know more features to make your marketplace app all the more enticing, then connect with us over email. Our team will respond back to you very shortly.

Comments

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